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Crime Prevention
and Public Education
Located in the Office of Neighborhood Services, our Crime Prevention
Program consists of a four point multi-media strategy that employs
radio, television, print, and Internet outlets in order to inform the
public on various ways to reduce their chance of becoming a victim of
crime. San Luis Obispo’s unique demographics reveal over 57.8% of our
population is under 29 years of age, coupled with the city housing stock
being 52% rental, encourages this innovative approach to reaching a
constantly changing population base.
Radio-"The Prevention Minute"
The Prevention Minute
radio series is comprised of fifty different one minute spots that
address certain crime prevention topics. The spots run on four Clear
Channel outlets in the San Luis Obispo market addressing different
demographics and music/news preferences. KVEC 920 AM is the anchor
station addressing commuters and persons in the 34+ age group. KSLY 96 FM
is focused on the 17-34 age group, while KSTT 101.3 FM addresses 25-49
age group and KURQ
107.3 FM
is clearly the dominate station in the 17-24 age range. The spots rotate
during the week on all the stations, giving special attention to morning
and afternoon drive times. Examples are available below.
Click title to play audio
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Television-30 Second Spots
The department uses paid
television commercials in place of the traditional Public Safety
Announcements (PSA) in order to better control broadcast times and
receive maximum exposure. Time is purchased in blocks and spread over a
one year period. Utilizing both broadcast channels, KSBY TV 6, the local
NBC affiliate with programs such as Saturday Night Live and the Tonight
Show, KWCA TV 5, affiliated with the WB Network and Charter
Communications Cable, with air time purchased on ESPN, MTV, and TNN.
These commercials
allow us to address thousands of residents, tourists, and the constantly
changing student population with important messages.
The full-screen video spots these clips represent were
originally produced for
use on local TV. Each video clip is optimized
for streamed playback on personal computers using a Microsoft Windows®
operating system coupled with Windows Media Player®
software. To
experience reasonable playback of these clips, your computer needs to
access the Internet by broadband rather than dial-up
connection.
If you are not using the most current versions of Microsoft products, you may be prompted to allow your computer to update the video
playback driver referred to as a codec (compression/decompression). This one time update may occur the first time you try to play
one of the clips and could take a few minutes to complete. You may also
want to consider
download and installation of the most recent media player upgrade which is free from
the Microsoft website. Macintosh users will also need the latest version
of Windows Media Player which can be easily
downloaded and installed.
Mardi Gras Parade
G.H.B. - Date Rape Drug
Drunk In Public
False ID
Minor In Possession
Furnishing to Minors
Noise Annoys
Noise
Open Door Policy
Safety
Mardi Gras Parade is over!
PLAY THE CLIP1
PLAY THE CLIP2
In the past few
years San Luis Obispo has become a destination for
Mardi Gras
revelers
on the West Coast. Unfortunately there have been many
instances of violence, injuries,
property damage, and crowd control
problems.
This year it's a
different story. The San Luis Obispo City Council with the support from Cal Poly University, Cuesta
College, and City residents are
joining together to stop the abuse and
violence. To insure the safety of the residents in the City of San Luis Obispo,
the parade has been cancelled.
GHB - Date Rape Drug
PLAY THE
CLIP
The City of San
Luis Obispo and Cal Poly work closely to make sure the college
experience in our town is a rewarding and safe experience for the many
students who live and learn in our community. Continually raising
student awareness to act responsibly and beware of others who may not is
an important message to continually provide.
Drunk In Public
PLAY THE
CLIP
The single most
challenging police problem is alcohol abuse. Various task forces,
college and university groups, along with the medical community work
diligently to reduce the impacts associated with the over consumption of
alcohol.
False ID
PLAY THE CLIP
In order to battle
underage drinking and abuse of alcohol, police and local bar owners
partner to prevent the use of false identification.
Minor In Possession
PLAY THE
CLIP
Because of the
large student population, use and abuse of alcoholic beverages by minors
is a continuing problem. Public awareness and education help make
positive impacts.
Furnishing to Minors
PLAY THE
CLIP
Furnishing
alcoholic beverages to minors can have tragic results. This ad speaks to
both the party giver and the "shoulder tapping" tactics employed minors
to obtain alcoholic beverages.
Noise Annoys
PLAY THE CLIP
The San Luis
Obispo Police Department responds to over 3000 noise complaints per
year. This drains valuable resources and contributes to poor
neighborhood relations. Following these simple tips can help reduce
conflict.
Noise
PLAY THE CLIP
Peer pressure
helps reinforce community standards. Many people who complain about
noise issues are trying to study, rest and enjoy their neighborhoods and
are disturbed by the conduct of others.
Open Door Policy
PLAY THE
CLIP
The City of San
Luis Obispo is a safe place to live and work, however any environment it
is always a good idea to take appropriate precautions to avoid being a
victim of random crimes of opportunity.
Safety
PLAY
THE CLIP
Making sure your not “surprised” at home requires action on your part.
Locking up, even when your in your residence prevents unwanted guests. |
Internet
The San Luis Police Department hosts this web page and provides both general information about the department,
as well as helpful items to download and use for school posters, special projects, neighborhood
meetings, and newsletters. Simply click on the SLOPD logo and you will reach our print campaign section. Select
the topic you would like to review and download the ad for your own personal use.
Print
Print advertising in local publications aids the department in reaching the largest sector of the City’s
population -- persons under 29 years of age. Both of the local college newspapers, Cal Poly’s Mustang Daily and Cuesta
College’s Cuestonian, carry professionally developed print ads designed to stimulate discussion, raise awareness,
and modify risky behaviors. In order to view a selection of the print campaign ads, go to SLOPD.org or click the
SLOPD logo at the top of the page to reach many of the topic areas covered. The Department encourages persons to
use these ads for posters, newsletters, school projects, and as topics of discussion for Neighborhood Watch
meetings.
SLOPD Prints &
Posters
Welcome to our crime prevention and education print campaign section. Simply select a topic of interest and
click to reveal a poster with information on how you can reduce your risk of being a victim. Feel free to use as
flyers for your organization, newsletter pages, school projects, or topics for Neighborhood Watch meetings. Hear
of a specific crime in your neighborhood? Why not make copies of an applicable ad and distribute them to your
neighbors. You will need Adobe Acrobat Reader in order to view or download this material.
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